MedTech · SaaS Surgicure Technologies
Lead generation with an AI ROI engine
At a glance
The brief, up front.
The HORSESHOE airway device was clinically ready, but the digital presence had no lead generation and no path for investors or partners.
A brand-aligned site, HubSpot lead infrastructure, a gated whitepaper, and an AI ROI calculator with a custom CMS.
The challenge
What stood in the way.
Surgicure Technologies developed the HORSESHOE™, a patented endotracheal tube securement system that significantly reduces patient complications in airway management. The product was clinically validated and commercially ready. The problem was the digital presence: an outdated website that didn't reflect the innovation behind the product, no lead generation capability, and no infrastructure for investor engagement or partnership development.
The system we shipped.
Phase 1 moved quickly: a complete website rebuild in a clean, brand-aligned format with Google Analytics and HubSpot CRM integration, delivering a professional presence that matched Surgicure's clinical credibility.
Phase 2 went deeper: advanced lead generation infrastructure with HubSpot segmentation, a gated whitepaper request modal, and an AI-powered ROI calculator using agent-led research and ensemble modeling to generate customized return-on-investment projections for hospital partners. The calculator educates prospects and captures leads at the same time. A fully custom CMS lets Surgicure's team publish research and thought leadership independently.
What was delivered
Outcomes you can point to.
- Complete website rebuild aligned to clinical brand standards
- AI-powered ROI calculator using ensemble modeling for hospital-specific projections
- Gated whitepaper modal and HubSpot segmentation for investor lead capture
- Custom CMS for independent content and research publishing
Stack
What it runs on.
Your story starts here
Tell us what you're building.
We'll tell you how we'd approach it, and why.